Finnair has appointed Simon Large as its chief customer officer as of October 1, 2024, and Christine Rovelli as chief revenue officer as of September 10, 2024. Finnair’s current chief commercial officer Ole Orver will leave his position in the executive board and work as an executive advisor for the airline until the end of this year. Large will head Finnair’s new customer experience, loyalty and marketing unit, while Rovelli will head a new network, fleet and sustainability unit. “With a laser focus on understanding and responding to customer needs, and on using our revenue generation assets in an optimal